Neon Pulse

Seoul at 2 AM is a cinematographer's playground. For Samsung's Galaxy launch, we built a visual world around the tension between stillness and sensory overload. Practical neon, LED walls, rain machines on wet asphalt — every surface became a reflector. The brief was 'technology as feeling,' so we leaned into handheld movement and rapid focal pulls to create an almost tactile image. Shot on the RED V-Raptor at 8K to hold every detail in the highlights.

We worked with a strict palette: deep teals, electric magentas, and cool whites. No warm tones. The grade was designed to feel like the screen of the device itself — vivid but precise. Every practical light on set was gelled and dimmed to exact values. The result is a world that feels both futuristic and familiar, like a city you've seen in a dream.