Desert Mirage

Shot across three days in the Moroccan Sahara, this Nike campaign captures the relentless pursuit of movement against an unforgiving landscape. We used natural light exclusively — golden hour stretches and harsh midday contrast — to create a visual language that mirrors the athlete's endurance. The Alexa Mini LF paired with vintage anamorphic glass gave us the organic texture we wanted: warm skin tones, subtle flares, and a sense of scale that makes the desert feel infinite.

Working with a stripped-down crew of twelve, we embraced the unpredictability of the environment. Sand storms became production design. The shifting dunes gave us a new set every morning. Every frame had to earn its place — this wasn't about coverage, it was about finding the single angle that tells the whole story.